8 Jan 2025
Willingness to Pay: The Hidden Engine Behind Effective Pricing
In this blog, we’ll explain what Willingness to Pay is, why it’s so important, how to measure it, and how to apply it to product and pricing decisions.
31 May 2022
Product Management in the Manufacturing sector
Common issues faced by product managers in manufacturing
7 Apr 2011
Do sales give your product away for free?
Does your sales team sell your product (in exchange for money) or do they give it away for free? An excellent blog entry from Jock Busuttil.
24 Aug 2010
Take control of pricing
Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?