3 Oct 2022
Why product managers should not be data-driven
Today it’s really easy to measure everything in your product – user behavior, feature adoption, and conversion rates. However, going fully “data-driven” is a dead-end. Read on…
8 Jul 2021
The What & Why of Continuous Discovery
Find out more in this webinar from continuous discovery expert Teresa Torres.
3 Jun 2021
Software Localization – It’s More Than Just Translation!
If you’re developing software for businesses to use across the world you need to think about how to make it work in different countries (localization). Read about the key things…
19 Nov 2018
What’s all the hype about? Meet the Gartner Hype Cycle
I am sure many of you will have seen the Gartner Hype Cycle at some point. Have you wondered what it’s all about and whether it can help your business?
20 Oct 2015
Using listening posts to keep up-to-date
Question: How do you find out what’s going on in your market? Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers,…
7 Jun 2015
Do you feel disconnected from your customers?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans. But with a bursting…
17 Nov 2014
Making decisions on gut feel
How do you make product decisions? I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is…
18 Jun 2013
Get out of the office – why product managers need to meet customers
“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky. So get out of the office and speak to…
30 Oct 2012
The analyst racket
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…
