2025 Product Management Profession Survey- Product Focus

Product Focus Survey of the product management profession

At Product Focus, we conduct annual research on product management across the world. Each year we ask product people about their roles, issues, salaries, and day-to-day activities. Our latest survey has now been published and is available to download in the Toolbox.

This year, 532 people from 47 countries took part. We’ve compiled the results into a 22-page report. The insights from the survey provide a benchmark to help you understand more about your role and product management in your company.

Annual Survey 2025: Map

Download a copy of the 2025 Report

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These insights provide a benchmark to help you better understand your role and product management within your company.

Highlights include:

– Customer engagement vs. firefighting

– AI is the most recommended tool

– Deeply human skills prevail

– Strategic positioning of product management

The majority of product people still value seeing the impact of their work. Interestingly, the importance of salary and package increased this year by about 5% versus last year.

You told us that you want AI to handle repetitive tasks, provide quick yet reliable insights, and enable more informed decision-making, all while maintaining data security and trustworthiness

We asked people to pick the top three tools that they would recommend to other product managers…

ChatGPT has quickly become the most recommended tool, taking the number one spot away from Jira last year. Miro has climbed to number three, overtaking Confluence from that position last year.

This pie chart shows how companies have implemented the Product Manager and Product Owner roles. As you can see there is lots of variation.

We also asked people if product management is seen as a leadership role in their business. It’s interesting to see the results.

Our survey revealed key challenges that are shaping product management today. The findings highlight the top three areas of concern: Too much firefighting, lack of resource, and prioritization.