Group Training: for 7 or more people

World Class Product Management Training for Teams

Gather your product managers for an immersive group training experience. We’ll equip them with the skills and best practices to deliver world class product management. Ideal for hardware, software, or services – internal, B2B, or B2C.

Tailored Training: Aligned with Your Company’s Needs

Not just for Software Product Managers

Benefits for you and your company

Elevate Team Performance – Equip your product managers with the tools they need to thrive, ensuring they not only meet but exceed expectations.
Deliver World Class Product Management – Transition from firefighting to proactive leadership, fostering a sense of responsibility and initiative.
Effective Relevant Training – We tailor our training to resonate with your team’s specific products and challenges, ensuring maximum relevance and impact.
Build Cohesive Teams with Shared Understanding – Eliminate confusion and misalignment by establishing a unified framework and approach, ensuring effective collaboration.

Provide Steps in a Career Pathway – Deliver essential certification and growth opportunities.
Training Delivery Options to Suit Your Needs – Flexibility is key. Whether you prefer live online sessions or in-person workshops at your offices, we adapt to your convenience.
Learn from Industry Experts – Benefit from the wisdom and insights of seasoned professionals who are committed to your team’s advancement.
Retain and Nurture Top Talent – Show your team you value them. Boost morale, engagement, and loyalty, and keep your best performers on board.

Product Management Training Courses

Product Management and Product Marketing

Master the essentials to deliver world class product management (certified)

Who is this for?

People new to product management
Product managers with no prior formal training
Product managers who want a skills refresher

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Driving Product Growth

Learn how to drive growth in your
in-life products

Who is this for?

Experienced product managers with previous foundation training
Product managers who want to gain advanced skills
Cross-functional product teams with high growth targets

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Leading Product Management

Learn to build and lead high-performing product management organizations

Who is this for?

People leading teams of other product managers
People heading up product management organizations
People transitioning into leading other product managers

Learn more

Need more details to make a decision? Compare the courses

here.

	Training for all product managers	Training for cross-functional product teams	Training for product management people leaders
Course Title	Product Management and Product Marketing for technology-based products	Driving Product Growth	Leading Product Management
Training focus	Learn the essential skills to become a world class product manager	Learn advanced knowledge and skills to drive product growth	Learn how to setup and run a product management team and organization
Who is it for?	All product people and those aspiring to be product managers	Teams should consist of 2-4 members, including: 1 experienced Product Manager (required) 1 Marketing Manager (required) 1 Customer Success Manager (optional) 1 additional team member (optional)	People leaders – and aspiring people leaders – of product management teams and organizations
Typical job titles attending	Product Manager, Product Owner, Product Marketing Manager. Also senior leaders e.g. Head of Product Management assessing the course for their teams	Product Managers, Marketing Managers and Customer Success Managers who want to grow their in-life products	Head of Product Management, Director of Product Management, VP of Product
Certification Option
Learning Outcomes	Learn the core skills and behaviors to be a world class product manager Understand the full context of product management and product marketing Understand the scope, component parts and best practice for your role Be able to use a range of practical tools, checklists, and templates Have a structured approach and understand where to focus your time Have the knowledge you need to add strategic value to your business Understand the importance of owning the product Be confident in your product management expertise	Understand and apply a range of sophisticated growth frameworks that align with business objectives and sales cycles Demonstrate a deep understanding and management of the cross-functional coordination and operational planning needed to support product growth Develop growth strategies that are ethical and sustainable, supporting long-term business success and reputation	Learn how to build and operate a world class product management team or organization Develop a strong understanding of the core skills and behaviors to be a confident, capable product management team leader Know how to create a product management organization operating model, to organize and coordinate product delivery through your people and processes Develop your own product management playbook of practical tools, to turn business strategy into product outcomes and market success
Course Structure	Module 1: The role and mindset of product management Module 2: Market analysis and discovery Module 3: Developing propositions Module 4: Effective business cases Module 5: Pricing Module 6: Product development and requirements Module 7: Launching, roadmaps, and in-life management Module 8: Product strategy Module 9: Effective product management Interactive live training, exercises, case studies, discussion, and polls	Module 1: Introduction to product growth Module 2: Target setting Module 3: Growth strategies Module 4: Overcoming challenges Module 5: Draft growth plan Interactive live training, exercises, case studies, discussion, and polls	Module 1: Organization Module 2: Strategy Module 3: Delivery Module 4: People Interactive live training, exercises, case studies, discussion, and polls
Delivery Model	Private Team Training (confidential and to fit your schedule) For groups of 8 or more people	Private Team Training (confidential and to fit your schedule) For groups of 8 or more people	Private Team Training (confidential and to fit your schedule) For groups of 8 or more people
Delivery Duration / Location	3 days in-person at your offices – worldwide 5 half-days live interactive online	2 days in-person at your offices – worldwide 3 half-days live interactive online	3 days in-person at your offices – worldwide 5 half-days live interactive online
Customization Options
Training Course Syllabus	Download PDF Syllabus	Download PDF Syllabus	Download PDF Syllabus

Why Choose Product Focus?

European leaders since 2006 – we deliver world class product management training courses worldwide
Rated ‘Excellent’ on Trustpilot – learn best practices and improve team performance
We’re experienced and tried-and-tested – we’ve trained thousands of product managers across many industries
Customers book repeat business – we deliver effective training outcomes
Expert instructors with broad industry experience in start-ups, scale-ups, and large complex companies
We teach practical product management skills and best practices to succeed in B2B and B2C
Post-training support with the Product Focus Toolbox – a well-organized online library packed with journals, templates, webinars, infographics & more

After training, your team gets full access to our online Toolbox packed with product management resources

How do clients rate our training?

Client testimonials

After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business.

Leandro Luis Palazzo Brando, Senior Director, Technology Product Management (EMEA), Nike

The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this.

Jim Stocker, Sr Mgr, Strategic Services, Ultimate Software

The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience.

Rob Gillespie, Product Manager, Sainsbury's

Why should you take action now?

Stay Ahead of the Curve

Don't risk falling behind – give your team the skills and confidence to stay ahead

Beat the Bureaucracy

Don't risk losing your budget due to slow corporate procurement processes

Faster Returns

The sooner your team gets new skills, the faster they can positively impact the business

Boost Morale & Retention

Investing in professional growth shows you value your team, leading to increased satisfaction

Competitive Edge

Keep your competitive edge – your competitors might be training their teams already

Drive Better Results

Raise the bar of performance now and drive the outcomes to succeed