Live Online or In-Person
Develop your own product operating model and playbook to lead your organization
Attend this product management training course for leaders and learn how to build and run a high-performance product management organization and team.
This training course is called ‘Leading Product Management’. It is for people who need to build and manage teams of product managers or entire product management organizations.
We’ll equip you with the knowledge and skills to create your own product management operating model and playbook, enabling you to set product strategy and guide your product managers to deliver effectively.
You will improve your skills and understanding through the perfect mix of theory and individual and group activities. What’s more, you will be engaged and feel energized as you experience a rich blend of interaction, discussions, and exercises.
Please note the eligibility criteria in the pre-requisites section. This is not a beginner course – it is for people leading teams or organisations of product managers, or those about to start leading a team of product managers.
Course modules include:
Training is based on our Product Management Leadership Framework. This includes the Product Operating Model and Playbook of tools and strategies needed to lead a product management function.
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 | Live online delivery option
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 | In-person delivery option
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To attend this training course you MUST either:
In either case, you MUST
We also have a certification course for new product managers.
You’ll master the Product Management Leadership Framework so that you can develop your processes, product managers, and product operating model to deliver world class products.
Gain Confidence and Insight
We use a workshop-style delivery, so you will discussing and learning from peers – as well as learning from the material and training instructors.
Learn to deliver through your teams
Learn how to organise your people and processes to consistently deliver world-class products.
Practical outcomes to implement at work
You’ll be developing your own operating model and playbook throughout the training course.
Engaging and Immersive Experience
Enjoy a high-energy mix of teaching, discussions, examples, case-studies and exercises – with breaks to recharge and refresh.
Learn from Expert Instructors
Discuss with our expert training instructors, seasoned product managers with diverse industry experience, to pose problems, ask questions and get insights.
Consistent High-Quality Content
Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Post-training Learning Materials
Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources
If you have any questions, please get in touch.
We limit the number of people on our courses to a maximum of 18 delegates on face-to-face training and online courses. This ensures we can interact with all the delegates, answer their questions, and maintain the pace of the training.
No – but you should have several years of product management experience and know the fundamentals. Ideally you will already have received some formal product management training.
For maximum value, we recommend you attend with 2-4 team members across functions – typically an experienced product manager plus marketing and customer success colleagues. Solo attendance is also welcome.
Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.
Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.
Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.
Alternative participants: An alternative participant can be substituted at any time and at no cost.
Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.
Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.
Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.
Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].
If you have any questions about our standard terms and conditions, please contact us.
Unfortunately, we do not offer a recruitment service.
The Product Focus Toolbox is an online store that contains all our industry-leading best practice resources in one place. It gives you easy access to high-quality resources whenever you need them. You’ll be able to view and download our Product Management Journals, Infographics, webinar recordings, tools, templates, reports, white papers, blogs, and book reviews. How much you can see will depend on the level of access you choose (free or full).
There are three ways to access the Toolbox:
In summary, a Product Owner is a role within the agile software methodology of Scrum and focused on developing the product. A Product Manager looks after the whole lifecycle of a product, including working out what the right product is for the business. However, our experience is that job titles and responsibilities vary greatly from one company to the next.
If you want to learn more, sign up for free access to our Toolbox, where you can view our webinar, which explains the roles, why there can be confusion, and what to do if you face a challenge in this area.
Product Management is the job of looking after a specific product/s within a business. It’s a role that sits at the very heart of an organization, balancing the need to deliver value to your company (usually profit) with what customers want and what’s technically and operationally possible. That means coming up with a product strategy, thinking about what to build (Product Development), and working out how to market and sell the product (Product Marketing). To learn more about what’s involved within product management, click here.
As the European Leaders for Product Management training, we provide a variety of live online and face-to-face courses. View our public course calendar here to find a suitable training course. If you’re interested in private training for your company, or you need assistance, please get in touch with a member of our team:
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
Most of our training courses are in the English language.
However, we also have an exclusive partnership with ProduktManageMentor to offer our product management training and services in the German language. To learn more visit here.
Yes – our flagship product management course can be delivered on-site at your offices and customized to suit your needs. Product Focus is the preferred training partner for many organizations. We have the scale and experience to run everything from one-off training courses to a partnership encompassing multi-year training and support programs that successfully embed new ways of working. There are a variety of private training benefits – view them here.
We incur various costs when running a training course. We don’t like charging cancellation fees, and if we can resell your place, we won’t charge you anything. See further information here.
Cancellations must be made in writing (e.g., by email). Our standard terms are as follows:
No – but it’s useful to have some formal product management training, and you do need to be leading or aiming to lead a product management team, department, or function.
Yes – due to the COVID pandemic, we have adapted our training offering, like many organizations. Whether you attend one of our face-to-face or online courses, the content is the same. Our training is part of a body of knowledge that is consistent best practice across all our courses. It is delivered by senior-level product managers who are highly experienced trainers, with in-depth experience in a wide range of companies and industries.
An online training course typically runs for 5 consecutive days during a week. However, it’s only 5 hours per day (either morning or afternoon sessions) with lots of breaks in that period.
Our face-to-face courses typically run for 3 full days.
Our public product management course pricing is shown here on our calendar. You can pay in £, € or $.
Our face-to-face public courses run in major European cities and are priced slightly higher than our live online courses.
If you’re interested in pricing for a private course, please get in touch.
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
Our Public courses are for individuals, and anyone can attend. They provide the opportunity for you to mix and share experiences with peers from other technology companies. Scheduled every few weeks, there’s sure to be a convenient date.
Our Private courses are for companies and organizations, and we recommend seven or more delegates to make them cost-effective. These courses can be customized for your business and are a great way to get your whole team ‘on the same page.’ Private courses can be online (to bring remote workers together) or on-site/in-house at your offices.
Still have some questions that you can’t find answers to in our FAQs on this page? Unsure if this training course is right for you?
Book a free online info session and chat with an expert instructor, get an overview of training options and ask any questions. It’s a great chance to explore training options for yourself or for your entire team if you’re a leader.