Accelerating Your Success Through the B2B Innovation Journey with Daniel Elizalde

Most new enterprise software products fail to generate a profit.

But not because of technical challenges, budget, or market conditions. They fail because most companies build products that customers don’t want to buy – so claims Daniel Elizalde in his book, ‘The B2B Innovator’s Map.’

Daniel Elizalde is a product executive turned coach, advisor, and expert in understanding the ins and outs of building enterprise software products. In this Product Focus webinar, he explored providing a practical framework to accelerate your path through the B2B innovation journey, including:

• Why do new B2B products often fail to generate a profit?
• Why product-market fit is a useless metric and what companies should focus on instead (delivering value to the first ten customers).
• Overview of the six stages of the B2B Innovator’s Map and how they apply to enterprise software and IoT solutions.

  Listen to the Webinar recording

You can reach Daniel at www.danielelizalde.com