Media and Professional

The challenges faced by product managers and product marketers in these companies vary but some of the common issues we’ve seen include:

• Demonstrating the value that product management brings to the business, particularly as a leadership role
• Maturing the product management role to become more pro-active, leading, and strategic within the business
• Getting the market insight to be able to provide a balanced recommendation of what’s best for the product, customer, and business
• Responding quickly to regulatory and market changes

Many companies have run private on-site training courses for their teams. This has helped establish a common way of working and addressed specific issues. Others have sent delegates to our public courses where they get a chance to learn with peers from other industries.