Physical Products/Hardware

Many of these products also have an important software component.

The issues encountered by product managers vary depending on many factors, such as the size of the company, the age of the product set, and the approach to development. Some of the common issues we have seen include:

• Balancing the need for speed to market with the cost incurred if things go wrong
• Dealing with the added complexity of cultural sensitivities to different aspects of design e.g., material finishes, color, etc.
• Addressing unforeseen interactions between hardware and software
• Managing the complete “cradle-to-grave” product life cycle

Many companies have run private on-site training courses for their teams. This has helped establish a common way of working and addressed specific issues. Others have sent delegates to our public courses where they get a chance to learn with peers from other industries.