Product Management Training Courses – Product Focus

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Live online product management courses and face-to-face training

Product Manager, Product Owner, Product Marketer… kick start your career by attending our industry-leading public product management training course. Whether you sell to businesses or consumers, work with software, physical products, or services – if you work with products, we have the course for you.

Thousands of people have rated our training as excellent. Since 2006, we’ve consistently updated our flagship certification course, Product Management and Product Marketing for technology-based products to keep it relevant and current. As a digital product person, it’s an ideal complement to agile training.

Public Course Calendar Course Syllabus

Need to train your team? Learn more about our Private Product Management Training.

Why our product management courses?

We teach you how to think like a professional product manager/marketer.

Become more effective. Learn the full range of skills, tools, and best practice used in leading companies today.
Immersive experience. Our live online courses use the latest online training technology to keep you focused and energized. All our courses are limited in size to ensure optimum engagement.
Gain confidence and insight. Through a thorough understanding of your role and by sharing experiences with peers from other companies.
Get certified. Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development.
Quiz expert instructors. All are highly experienced product managers with in-depth experience across a wide range of companies and industries as well as being highly-experienced trainers.
Consistent high-quality content. Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Learn the terminology. Especially useful if English is not your first language.
Post-training support. Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources.

If you have any questions, please get in touch.

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Online - Product Management and Product Marketing for technology-based products - 5 half-days

18-22 Nov 202408:00-13:00 UK time / 09:00-14:00 CET

spaces available

£2,370

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13-17 Jan 202512:30-17:30 UK time / 13:30-18:30 CET / 07:30-12:30 EST

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£2,370

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24-28 Feb 202508:00-13:00 UK time / 09:00-14:00 CET

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£2,370

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24-28 Mar 202508:00-13:00 UK time / 09:00-14:00 CET

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£2,370

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28 Apr-2 May 202512:30-17:30 UK time / 13:30-18:30 CEST

spaces available

£2,370

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Online - Leading Product Management - 5 half-days

3-7 Feb 202508:00-13:00 UK time / 09:00-14:00 CET

spaces available

£2,820

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Face-to-Face Training

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Amsterdam - Product Management and Product Marketing for technology-based products - In-person - 3 full days

26-28 Nov 202409:00-17:00 CET

FULL

£2,970

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4-6 Mar 202509:00-17:00 CET

spaces available

£2,970

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Amsterdam - Leading Product Management - In-person - 3 full days

18-20 Mar 202509:00-17:00 CET

spaces available

£3,530

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Copenhagen - Product Management and Product Marketing for technology-based products - In-person - 3 full days

1-3 Apr 202509:00-17:00 CEST

spaces available

£2,970

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London - Product Management and Product Marketing for technology-based products - In-person - 3 full days

10-12 Dec 202409:00-17:00 UK time

spaces available

£2,970

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28-30 Jan 202509:00-17:00 UK time

spaces available

£2,970

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11-13 Mar 202509:00-17:00 UK time

spaces available

£2,970

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London - Leading Product Management - In-person - 3 full days

3-5 Dec 202409:00-17:00 UK time

FULL

£3,530

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20-22 May 202509:00-17:00 UK time

spaces available

£3,530

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Munich - Product Management and Product Marketing for technology-based products - In-person - 3 full days

1-3 Apr 202509:00-17:00 CEST

spaces available

£2,970

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If you have any questions, please contact us

*Early bird prices are available up to 30 days before the course dates.

Course prices do not include VAT tax.

20% tax is payable on any in-person training delivered in the UK. However, there is no VAT tax due if a non-UK company pays for online training.

All companies are required to provide their VAT number.

Payment is required before the course start date.

If you register for a course using a non-company email address, you must pay by credit card to confirm your place. If you are registering for several participants, please call to discuss pricing. See our standard terms and conditions.

Please contact [email protected] about future dates.

All courses are delivered in English. German-language courses are available – contact us at [email protected]

Not ready to book yet? Over the past 16 years, we’ve developed a comprehensive library of high-quality resources. Our aim is to share best practice and help you deliver world class product management. Join 27,000 product people from across the world who have already downloaded our free product management resources.

What is the course format?

This is a live online course run by two instructors with a limited number of delegates. You are encouraged to interact with the instructors and other delegates, discuss issues and ask questions in real-time. There are pre-read materials and offline exercises to get the most from the interactive sessions.

It runs for 5 half-day periods over a week, either in the morning or in the afternoon, with lots of breaks so you can grab a coffee.

To take part, you will need a computer with a microphone and webcam as well as headphones. You also need to install the Adobe Connect app and test your browser, internet connection and link to Adobe Connect servers.

We will contact you before the course to arrange a brief technical check.

What does the course cover?

See the sample course guide for further information.

Module 1: The role and mindset of product management: This foundation provides an appreciation of the full scope, value, and responsibilities of the product roles – where they fit, as well as the mindset needed to be successful.
Module 2: Market analysis and discovery: Market analysis and discovery are fundamental to making the best decisions about products. This module provides guidance on where to focus and trains delegates on key tools and approaches.
Module 3: Developing propositions: This module teaches you how to define propositions and communicate to customers in a way that will resonate with them and make it easier for them to buy.
Module 4: Effective business cases: This module teaches how to deal with the reality of uncertainty and other common challenges in order to build an effective business case.
Module 5: Pricing: This module teaches approaches to price strategy, tactics, and psychology and how pricing sits alongside other elements of the marketing mix.
Module 6: Product development and requirements: This module outlines different approaches to development and their implications for product managers. It teaches how to write requirements that work and outlines key considerations for a great user experience.
Module 7: Launching, roadmaps, and in-life management: This module is about optimizing return for the business by teaching how to ensure an effective launch, prioritize the roadmap, and address common in-life challenges.
Module 8: Product strategy: A product strategy aligned with a clear vision and the needs of the business helps keep everyone in line for long-term success. This module teaches what needs to be considered and best practice approaches.
Module 9: Effective product management: To raise awareness of typical issues and broader skills such as stakeholder management and behavior styles and how these can improve your effectiveness on the job.

Download Training Course Guide

What else is included?

Certification: after attending all 5 days you can take the Product Focus certification exam. If you pass you will become a Product Focus Certified Product Manager. This demonstrates that you understand how to apply best practice tools and approaches in real-world situations.

Toolbox: We include 12 months’ free access to our online Toolbox.

This industry-leading resource is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work. It also includes all our journals, infographics, book reviews and more than 60 videos exploring important product management topics.

Who should attend?

The course will benefit anyone who’s new to product management, product marketing, or the Product Owner role. We also find that more experienced participants get a comprehensive refresh and broaden their skills.

The course is open to anyone who speaks English and can attend online in the hours it is run.

Who will run the course?

Courses are run by two highly-experienced senior product leaders who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What is the course format?

The course is delivered in 9 modules over 3 days from 9:00 am to 5:00 pm (9:30 am on the first day). Learning is embedded through industry examples mixed with interactive exercises and discussions to keep everyone engaged.

What does the course include?

The course includes all course materials as well as lunch and refreshments each day.

As a participant, you receive a printed reference binder that includes all the slides from the course. We also include 12 months’ free access to our online Toolbox, which is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work. It also includes all our journals, infographics, book reviews, and more than 60 videos exploring important product management topics.

The option to take the Product Focus certification exam is included in your course fee.

Experience our training

What does the course cover?

See the sample course guide for further information.

Module 1: The role and mindset of product management: This foundation provides an appreciation of the full scope, value, and responsibilities of the product roles – where they fit, as well as the mindset needed to be successful.
Module 2: Market analysis and discovery: Market analysis and discovery are fundamental to making the best decisions about products. This module provides guidance on where to focus and trains delegates on key tools and approaches.
Module 3: Developing propositions: This module teaches you how to define propositions and communicate to customers in a way that will resonate with them and make it easier for them to buy.
Module 4: Effective business cases: This module teaches how to deal with the reality of uncertainty and other common challenges in order to build an effective business case.
Module 5: Pricing: This module teaches approaches to price strategy, tactics, and psychology and how pricing sits alongside other elements of the marketing mix.
Module 6: Product development and requirements: This module outlines different approaches to development and their implications for product managers. It teaches how to write requirements that work and outlines key considerations for a great user experience.
Module 7: Launching, roadmaps, and in-life management: This module is about optimizing return for the business by teaching how to ensure an effective launch, prioritize the roadmap, and address common in-life challenges.
Module 8: Product strategy: A product strategy aligned with a clear vision and the needs of the business helps keep everyone in line for long-term success. This module teaches what needs to be considered and best practice approaches.
Module 9: Effective product management: To raise awareness of typical issues and broader skills such as stakeholder management and behavior styles and how these can improve your effectiveness on the job.

Download Course Brochure

What else is included?

Certification: after attending all 3 days you can take the Product Focus certification exam. If you pass you will become a Product Focus Certified Product Manager. This demonstrates that you understand how to apply best practice tools and approaches in real-world situations.

Toolbox: We include 12 months’ free access to our online Toolbox.

This industry-leading resource is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work. It also includes all our journals, infographics, book reviews and more than 60 videos exploring important product management topics.

Who should attend?

The course will benefit anyone who’s new to product management, product marketing, or the Product Owner role. We also find that more experienced participants get a comprehensive refresh and broaden their skills.

The course is open to anyone who speaks English and can attend in person.

Who will run the course?

Courses are run by highly-experienced senior product leaders who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.