Product Focus banner image

World class product management

Group Training: For 8 or more people

Unlock Excellence – World Class Product Management Training

Gather your product managers for an immersive group training experience. We’ll equip them with the skills and best practices to deliver world class product management. Ideal for hardware, software, or services – internal, B2B, or B2C.

Contact Us

Training for groups of 8 or more – delivered live online or onsite at your offices

 

Tailored Training: Aligned with Your Company’s Needs

Icon 1 Icon 2 Icon 3 Icon 4 Icon 5 Icon 6 Icon 7 Icon 8 Icon 9 Icon 10

Not just for Software Product Managers

Icon 1 Icon 2 Icon 3 Icon 4 Icon 5

Choose the right course for your team

Training for all product managersTraining for product management people leaders
Course TitleProduct Management and Product Marketing for technology-based productsLeading Product Management
Training focusLearn the essential skills to become a world class product managerLearn how to setup and run a product management team and organisation
Who is it for?All product people and those aspiring to be product managersPeople leaders – and aspiring people leaders – of product management teams and organizations
Training Course Syllabus

Benefits for you and your company

  • Elevate Team Performance – Equip your product managers with the tools they need to thrive, ensuring they not only meet but exceed expectations.
  • Deliver World Class Product Management – Transition from firefighting to proactive leadership, fostering a sense of responsibility and initiative.
  • Effective Relevant Training – We tailor our training to resonate with your team’s specific products and challenges, ensuring maximum relevance and impact.
  • Build Cohesive Teams with Shared Understanding – Eliminate confusion and misalignment by establishing a unified framework and approach, ensuring effective collaboration.
  • Provide Steps in a Career Pathway – Deliver essential certification and growth opportunities.
  • Training Delivery Options to Suit Your Needs – Flexibility is key. Whether you prefer live online sessions or in-person workshops at your offices, we adapt to your convenience.
  • Learn from Industry Experts – Benefit from the wisdom and insights of seasoned professionals who are committed to your team’s advancement.
  • Retain and Nurture Top Talent – Show your team you value them. Boost morale, engagement, and loyalty, and keep your best performers on board.

Choose the right course for your team

Training for all product managersTraining for cross-functional product teamsTraining for product management people leaders
Course TitleProduct Management and Product Marketing for technology-based productsDriving Product GrowthLeading Product Management
Training focusLearn the essential skills to become a world class product managerLearn advanced knowledge and skills to drive product growthLearn how to setup and run a product management team and organization
Who is it for?All product people and those aspiring to be product managersTeams should consist of 2-4 members, including:

  • 1 experienced Product Manager (required)
  • 1 Marketing Manager (required)
  • 1 Customer Success Manager (optional)
  • 1 additional team member (optional)
    		• People leaders – and aspiring people leaders – of product management teams and organizations
    Typical job titles attendingProduct Manager, Product Owner, Product Marketing Manager. Also senior leaders e.g. Head of Product Management assessing the course for their teamsProduct Managers, Marketing Managers and Customer Success Managers who want to grow their in-life productsHead of Product Management, Director of Product Management, VP of Product
    Certification Option
    Learning Outcomes
    • Learn the core skills and behaviors to be a world class product manager
    • Understand the full context of product management and product marketing
    • Understand the scope, component parts and best practice for your role
    • Be able to use a range of practical tools, checklists, and templates
    • Have a structured approach and understand where to focus your time
    • Have the knowledge you need to add strategic value to your business
    • Understand the importance of owning the product
    • Be confident in your product management expertise
    • Understand and apply a range of sophisticated growth frameworks that align with business objectives and sales cycles
    • Demonstrate a deep understanding and management of the cross-functional coordination and operational planning needed to support product growth
    • Develop growth strategies that are ethical and sustainable, supporting long-term business success and reputation
    • Learn how to build and operate a world class product management team or organization
    • Develop a strong understanding of the core skills and behaviors to be a confident, capable product management team leader
    • Know how to create a product management organization operating model, to organize and coordinate product delivery through your people and processes
    • Develop your own product management playbook of practical tools, to turn business strategy into product outcomes and market success
    Course StructureModule 1: The role and mindset of product management
    Module 2: Market analysis and discovery
    Module 3: Developing propositions
    Module 4: Effective business cases
    Module 5: Pricing
    Module 6: Product development and requirements
    Module 7: Launching, roadmaps, and in-life management
    Module 8: Product strategy
    Module 9: Effective product management

    Interactive live training, exercises, case studies, discussion, and polls    		Module 1: Introduction to product growth
    Module 2: Target setting
    Module 3: Growth strategies
    Module 4: Overcoming challenges
    Module 5: Draft growth plan

    Interactive live training, exercises, case studies, discussion, and polls    		Module 1: Organization
    Module 2: Strategy
    Module 3: Delivery
    Module 4: People


    Interactive live training, exercises, case studies, discussion, and polls
    Delivery Model
    • Private Team Training (confidential and to fit your schedule)
    • For groups of 8 or more people
    • Private Team Training (confidential and to fit your schedule)
    • For groups of 8 or more people
    • Private Team Training (confidential and to fit your schedule)
    • For groups of 8 or more people
    Delivery Duration / Location
    • 3 days in-person at your offices – worldwide
    • 5 half-days live interactive online
    • 2 days in-person at your offices – worldwide
    • 3 half-days live interactive online
    • 3 days in-person at your offices – worldwide
    • 5 half-days live interactive online
    Customization Options
    Training Course Syllabus

    Certification for Product Managers

    • We offer a certification exam for Product Managers who take our training course
    • Candidates who pass our exam become a Product Focus Certified Product Manager
    • Certification helps to build a product manager’s confidence and credibility within your company
    • When your company promotes certification, it shows you have high professional standards

    Contact Us

     

    Why Choose Product Focus?

    1. European leaders since 2006 – we deliver world class product management training courses worldwide
    2. Rated ‘Excellent’ on Trustpilot – learn best practices and improve team performance
    3. We’re experienced and tried-and-tested – we’ve trained thousands of product managers across many industries
    4. Customers book repeat business – we deliver effective training outcomes
    5. Expert instructors with broad industry experience in start-ups, scale-ups, and large complex companies
    6. We teach practical product management skills and best practices to succeed in B2B and B2C
    7. Post-training support with the Product Focus Toolbox – a well-organized online library packed with journals, templates, webinars, infographics & more

    Product Focus product management resources

    After training, your team gets full access to our online Toolbox packed with product management resources

     

    How do clients rate our training?

    Trustpilot

    Client testimonials

    After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business.

    Leandro Luis Palazzo Brando, Senior Director, Technology Product Management (EMEA), Nike

    The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this.

    Jim Stocker, Sr Mgr, Strategic Services, Ultimate Software

    The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience.

    Rob Gillespie, Product Manager, Sainsbury's

    Why should you take action now?

    Stay Ahead of the Curve

    Don't risk falling behind – give your team the skills and confidence to stay ahead

    Beat the Bureaucracy

    Don't risk losing your budget due to slow corporate procurement processes

    Faster Returns

    The sooner your team gets new skills, the faster they can positively impact the business

    Boost Morale & Retention

    Investing in professional growth shows you value your team, leading to increased satisfaction

    Competitive Edge

    Keep your competitive edge – your competitors might be training their teams already

    Drive Better Results

    Raise the bar of performance now and drive the outcomes to succeed

    Contact Us